Video Marketing

It’s an exciting time to be involved in video marketing. The field is fluid, and we get to keep a finger on the pulse of the industry. It’s busy and fun, and it’s a learning experience, too. We’re always finding new and better ways to communicate and connect with prospects, including how to continue to leverage …

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It’s no secret that video can be a powerful marketing tool—it’s one of the best secret weapons when it comes to helping potential clients and customers see your offerings in a dynamic way. Video marketing makes …

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Video is getting a lot of buzz right now, with many naming it the future of content marketing. We say that future is already here. After …

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Now that you have an explainer or demo video that highlights your solutions, we want to make sure you get as many eyes on it as possible. One of the best ways to do this is by posting your video across your company’s social media channels. If you’re wondering how to post a video to social media platforms, follow the steps below.

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E-mail marketing used to be the number one way for small businesses to drive conversions. As time marches forward, the power of video marketing has swept into this world. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. If such great things can be accomplished …

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